From the future development trend of the underwear market is the continuous refinement development. It can be subdivided in terms of consumer market, population standards, functions, and materials.
1. Segmentation from the consumer market:
The objects of underwear brands are roughly divided into two categories; one is underwear users, and the other is potential underwear users.
That is to say, the underwear brand is in the hearts of these two people. The first group of people is the actual benefit realizer, they come to complete the value of the underwear brand, and the foundation of the existence of the underwear brand; the second group of people is the development and continuous driving force of the underwear brand, they are also supporting the first group of people, maybe some of these people It is never possible to enjoy underwear brands.
2. Break down from the population standard:
①According to age: underwear is divided into: female underwear, male underwear
② According to gender: underwear is divided into: girls underwear, middle-aged underwear and elderly underwear
③According to economic income: underwear is divided into: high, medium and low grade underwear
